Considerable sales are generated by marketing major national and international sports events, e.g. the German Bundesliga or the Olympic Games. Clubs and individual sportsmen and sportswomen, too, can be the holders of valuable marketing rights.

More and more companies are seeking identification with successful sports brands. At the same time, their financial support for events, clubs and sportsmen and sportswomen is the basis of high-performance sport and top-class competitions. Sponsoring thus is of great significance for companies and sport. European Law is increasingly taking priority over national Sports Law.

Statutes and regulations governing sports competitions have to be adapted to Community Law standards. In marketing the media rights to sporting events, it is not only general Licensing Law aspects, but also European Competition Law that has to be taken into account.

We support our clients with our legal expertise in all sports-related areas, thereby contributing to their projects’ success. We provide advice in particular in the following fields:

* Television and Radio Rights
* New Media Rights
* Marketing and Advertising Agreements
* Sponsorship Agreements
* Merchandising Agreements
* Naming Rights Agreements
* Betting and Lotteries
* Personality Rights
* Law of Federations
* Court and Arbitration Proceedings